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Meet Vonetta Dumas

Vonetta Dumas

President, CEO/Image Management Specialist

An in-demand hair stylist, image specialist, etiquette coach, author, and professional speaker, Vonetta specializes in "Total Image Makeovers."  Drawing on more than 20 years of industry experience and using her trademark approach, Vonetta helps her clients establish their own Signature Image.  

Behind the chair Vonetta's ability to establish a treatment plan for every guest hair health is the foundation for every service, her cutting tehniques is unmatched and with color combined she creates a look fit for every cut.

Vonetta works with a wide range of clients; from celebrities, diplomats and executives to students, which has allowed her to develop experience working with a unique range of individuals. Through years of leading workshops and seminars for organizations and conferences, Vonetta has developed the unique ability to connect with groups as effectively as she relates to individual clients.  A sought after media guest, she has been featured on Fox News and WHUR Radio as an on-air makeover expert.  She is co-author of Executive Etiquette Power.  She has been featured in Politics of Pretty, voted in Best of DC on Refinery 29, as well as featured in several magazines and quoted in several articles for her expertise as a hair stylist. 

An avid advocate for youth, young adults, women and the voiceless, Vonetta has been subcontracted by Washington, DC government-funded programs, BET Foundation, Jack and Jill and other community-based programs.  She also serves her community as an elected DC Public Official as Advisory Neighborhood Commissioner (ANC).

This Cincinnati native is changing the dynamics of image management and redefining what it means to look good and feel good.  She is a proud graduate of Northern Kentucky University where she obtained a B.A. in Speech Communications, University of Cincinnati where she obtained an A.S. in Business Management/Marketing and Molar-Hollywood Beauty Academy, where she obtained her Certificate of Completion to start her career in Cosmetology.  She now resides in Washington, DC, where she founded Signature Image Salon, An Aveda Concept Salon.


Executive Etiquette Power

Vonetta's book, Executive Etiquette Power, is the essential resource to building professional confidence, making a great impression and solidifying your success with every business encounter. Discover what you need to know to advance your career from North America’s top executive etiquette experts.

Your executive or professional success comes as the result of more than talent, commitment and hard work. Your career success will also be determined by how you greet a client, conduct a meeting, deliver a presentation or entertain your new business contacts. In fact, your success is determined by the way you present yourself in all that you say and do! We know you want to be the absolute best you can be.

With this book, you can quickly learn how leaders in your field conduct themselves to get the very best results. As top experts in each of our respective specialties, we’ve joined together to give you the most powerful executive etiquette information and strategies available.


What does your image say about you?

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