For Vonetta Dumas, it was an early influence to beauty watching: Diana Ross as Tracy becoming the most in-demand fashion designer in the film Mahogany; the fashionable Erica Kane a fictional character from the American ABC Daytime soap opera, All My Children; and Regina “Régine” Hunter, an image-conscious, boutique buyer from the American television sitcom, Living Single. They gave her inspiration and helped shape her interest in beauty. These women brought beauty and fashion together: expressing a strong image. Vonetta realized that having a Signature Image not only adds to your confidence but leaves those you encounter with a stand-out impression.

This Cincinnati native is changing the dynamics of image management and redefining what it means to look good and feel good. She now resides in Washington, DC, where she founded Signature Image Salon, an Aveda Concept Salon.

She believes YOU should radiate from the inside out and has made it her goal to refine everyone who would listen. She founded Signature Image Salon with that in mind and believe that everyone should have a Signature Image that best represents the individual! She believes in taking the effort out of feeling and looking good and helps her clients establish their own Signature Image.

As an in-demand hair stylist, image specialist, etiquette coach, author, and professional speaker, Vonetta specializes in “Total Image Makeovers.” Drawing on more than 25 years of industry experience and using her trademark approach, Vonetta helps her clients establish their own Signature Image. In addition to offering the strategies to assist with maintaining your Signature Image at home.

Behind the chair, Vonetta’s ability to establish a treatment plan for every guest’s hair health is the foundation for every service, her cutting techniques are unmatched and with color combined she creates a look fit for every cut.

Vonetta works with a wide range of clients–celebrities, diplomats, executives and students–which has allowed her to develop experience working with a unique range of individuals. Through years of leading workshops and seminars for organizations and conferences, Vonetta has developed the unique ability to connect with groups as effectively as she relates to individual clients. A sought-after media guest, she has been featured on Fox News and WHUR Radio as an on-air makeover expert. She is co-author of Executive Etiquette Power. She has been featured in Politics of Pretty, voted in Best of DC on Refinery 29, as well as featured in several magazines and quoted in several articles for her expertise as a hair stylist. Currently, she serves in her third term as a board member for the District of Columbia Board and Barber and Cosmetology where she chaired the 12th Annual Practitioner Forum for 300 professionals to receive CEU.  She is Current and Past President of DC Federation of Democratic Women.

An avid advocate for youth, young adults, women and the voiceless, Vonetta has been subcontracted by Washington, DC government-funded programs, BET Foundation, Jack and Jill, and other community-based programs. She is an active community advocate in her community and former DC Public Official as Advisory Neighborhood Commissioner (ANC).

She is a proud graduate of Northern Kentucky University where she obtained a B.A. in Speech Communications, University of Cincinnati where she obtained an A.S. in Business Management/Marketing and Molar-Hollywood Beauty Academy, where she obtained her Certificate of Completion to start her career in Cosmetology.